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When you advertise in hundred magazine, you become the hero for our honorees.

Lucky for you, our honorees are the most powerful purchasing demographic in the city. Remember:

1. Women Control the Majority of Consumer Spending

Women drive 70–85% of all consumer purchasing decisions.
This includes both personal and household spending — from groceries and healthcare to cars, vacations, and financial services.

2. Moms Are Especially Influential

Mothers, especially millennial and Gen X moms, are seen as “chief purchasing officers” of the household.
They not only make buying decisions for themselves, but also for their children, partners, and sometimes aging parents.

3. Women Influence B2B Purchases Too

Women are increasingly influential in business purchasing decisions — especially in HR, marketing, and procurement roles.

4. Digital and Social Influence

Women dominate key platforms like Pinterest, Instagram, and Facebook, where many purchasing decisions are researched or inspired.

Hi, I’m Hannah Schmitt

In 2018 I opened my first business, a coworking space downtown called The Treasury. In looking for advertising opportunities, I learned there was no replacement for developing real, authentic relationships with my target audience.

I started Hundred Magazine in 2020 and realized it significantly sped up the process of building those relationships. In preparing the fourth annual publication, I want to use it to help other women fast track their business relationship building, too.

If your business would benefit from having access to our 400 engaged honorees on a regular basis throughout the year, let’s chat.